Many of the older folks are baby boomers. Sure, there are quite a few older people from the Korean war and World War 2 eras, but it was the baby boomers who started looking for, and are still looking for, a way to stay younger. They may not have a corner on the market to stay youthful, but they certainly pushed and developed an avalanche of products and programmed services to fill their needs.
The quest to look younger and be fit has resulted in an explosion in the cosmetic, nutrition and surgery markets. Boomers have made an amazing amount of profits for people supplying these wants and needs. The young and blithe who are not seeking the younger look and lifestyle find it easy to criticize the desire for youth as pure vanity in baby boomers trying to regain youth. But, in reality, it goes much, much deeper than that.
The earlier decades of the 1960s and 1970s is where most of the youth seekers grounded their identities in the youth movement. Prior to that there was never really a youth movement in this country. The youth culture started to take over America, and virtually the world, and has never looked back. Everything changed for the baby boomers then.
That cultural change so long ago was the adoration of youth. The desire to put age on a pedestal and worship everything about being young was driven into that culture. This desire to remain young and not age has continued as boomers moved to middle age and beyond. The U.S. is on the verge of having the larges retirement generation ever and they, for the most part, want to live longer and stay youthful looking.
But, when looked at closely, not all baby boomer youth worship is about looking sexy and dreading the physical changes of growing older. Some of what boomer’s love about the concept of youth has to do with the idealism and the commitments to causes that is common and drives our young people. One of the things that was very unique in the 1960s was the desire to change the world and to be a force to make mankind better.
Because many of these values are in the youth of today, no one can really condemn the desire of our aging population to stay youthful. So, the quest to stay young often manifests in nutrition, cosmetic, and surgical attempts to look young.
This cultural movement continues to be strong and many can almost understand the appeal. Everyone likes to look as good as they can. It’s hard to understand, but the real source of youth is not a tight butt and abs and smooth, wrinkle free skin.
A lot of people use the phrase, “you are as young as you feel” and is very often scoffed as a cheap shout by the baby boomers. But is can be an excuse to talk and act younger than you reall are. It may also produce an desire to socialize with younger people in a way that is not congruent with your age. This particular statement can also reflect that an inner youthfulness that is fueled by a youthful outlook on life. This, in turn, permeates a basic policy on good health and exercise that will keep an aging person spry and well in their senior years.
Looking more youthful than their years would indicate is what the aging population wants and nutrition, surgery and cosmetics help in that endeavor. We all have seen and met an elderly person who is so full of life and having fun that often they will leave you feeling older that they are.
Aging is something all people have to do, but the sparkle in the eyes, the curiosity of what life has to offer, the optimism and idealism is what would ordinarily be associated with teenagers. It is truly inspiring with it is being expressed in so many ways by the elderly, aging population.
This is the real youth movement that the baby boomer generation is pioneering. It is much more that dying hair, trying to look younger, using botox and all the creams and lotions. It is much more than great nutrition and healthy life practices. It is about not aging, looking younger and being strong role models for the younger population. It is so they don’t have to give up on their dreams, hopes, idealisms in living that can thrive no matter what age they are. So, the aging baby boomers is providing a legacy of ethics and youthfulness for future generations to enjoy.